We help our clients realize the full potential of their online and software initiatives by combining qualitative, results-based customer learning along with a range of effective tools to help organizations communicate the impact of customer-centric strategies across all disciplines.

Our clients come to us when they need to move the needle. We have a proven track record in improving sales totals, increasing lead generation and boosting retention and usage rates.

Your customers have more ways to interact with your brand than ever before. They also have a greater propensity to compare your site, service, product – your sales process, customer support quality, and even your narrative to virtually any other product, site or service out there.

At the Conversion Group, we study how your experience stacks up to the expectations and benchmarks of your customer- whether your brand maintains consistency and relevance in the increasingly complex digital landscape your customers navigate daily. Sure, we study the mechanics of how your site or software measures up, but ultimately what we endeavor to discover are the strategic opportunities that derive from the unmet needs of your customer – across all channels and digital touch points.

In the last seven years of practice, we've noticed that, for many organizations, adopting a holistic customer-focused philosophy and approach is often easier said than done.

There are myriad reasons, but many times it just comes down to our client needing more than findings, reports and recommendations. They need annotated transcripts, highlight videos – anything that helps them take the customer story to a wide range of people in their company. We've evolved our services to offer high quality, readily share-able materials and presentations that allow our clients to affect change quickly and effectively across diverse departments and decision-making groups.